​Ro&Co Agency provided the beginnings of new brand standards and aspirational mood boards in early 2021. Over the course of 6 months I further developed the new Proflowers guidelines to be far more thorough for a fun and engaging brand all about celebrating flowers. I provided creative brand direction for current use with room for growth and imagination to keep the brand fresh for the foreseeable future. Further, I executed deliverable assets with the new rebranded structure across all marketing and internal channels. I also oversaw the rigorous rebuilding of both the eCommerce website and blog as the brand adapted to a new look and feel as well as new platforms.